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Elevate Medical Affairs Podcast Channel
Modernizing Scientific Storytelling for Deeper Field Medical Engagement
May 21, 2024
Murali Gopal is the Vice President and Head of Medical Affairs at Phathom Pharmaceuticals, known for his expertise in modernizing scientific storytelling. Dave Gulezian is the Co-Founder and CEO at Alucio, contributing insights on implementation in organizations. They discuss the importance of understanding audience needs in scientific storytelling, emphasizing two-way engagement with healthcare professionals. They reveal a crucial strategy for transforming communication without requiring a budget, highlighting the shift towards more personalized narratives that improve patient care.
23:27
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Quick takeaways
- Modern scientific storytelling requires a two-way dialogue that understands healthcare providers' needs to convey meaningful insights effectively.
- Transforming from traditional presentations to engaging storytelling necessitates a cultural commitment to flexible communication within healthcare organizations.
Deep dives
Defining Scientific Storytelling
Scientific storytelling is characterized by its personalized, engaging approach that emphasizes dialogue rather than a one-sided narrative. Effective storytelling in the medical field involves understanding the audience's needs and customizing the communication to capture their attention. This process includes both telling and listening, which helps uncover the specific needs of healthcare providers and adapt the message accordingly. It highlights the importance of conveying scientific information concisely and interestingly to ensure that it is relevant and beneficial to the recipients.
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