Murali Gopal is the Vice President and Head of Medical Affairs at Phathom Pharmaceuticals, known for his expertise in modernizing scientific storytelling. Dave Gulezian is the Co-Founder and CEO at Alucio, contributing insights on implementation in organizations. They discuss the importance of understanding audience needs in scientific storytelling, emphasizing two-way engagement with healthcare professionals. They reveal a crucial strategy for transforming communication without requiring a budget, highlighting the shift towards more personalized narratives that improve patient care.