DataFramed

#69 Effective Data Storytelling: How to Turn Insights into Action

Aug 23, 2021

Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and author, dives into the art of data storytelling. He shares his journey and the reasons behind his book on the subject. Discover how empathy and understanding your audience can transform data into compelling narratives. Brent discusses the integration of visuals and narratives in decision-making and the importance of collaboration between data scientists and business teams. He also explores the future of data storytelling and its role in enhancing organizational data literacy.

52:17

Creator website

Episode guests

Brent Dykes

AI Chapters

Episode notes

Intro

2min

Mastering Data Storytelling

28min

Understanding Audience Needs in Data Storytelling

4min

Crafting Compelling Data Stories

11min

The Journey to Mastering Critical Thinking Skills

2min

Mastering Communication for Impactful Presentations

2min

The Future of Data Storytelling and Its Educational Trends

4min

In this episode of DataFramed, we speak with Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and author of Effective Data Storytelling: How to Turn Insights into Action on how data storytelling is shaping the analytics space.

Throughout the episode, Brent talks about his background, what made him write a book on effective data storytelling, how data storytelling is often misinterpreted and misused, the psychology of storytelling and how humans are shaped to resonate with it, the role of empathy when creating data stories, the blueprint of a successful data story, what data scientists can do to become better data storytellers, the future of augmented analytics and data storytelling, and more.

Relevant links from the interview: