DataFramed

#69 Effective Data Storytelling: How to Turn Insights into Action

Aug 23, 2021
Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and author, dives into the art of data storytelling. He shares his journey and the reasons behind his book on the subject. Discover how empathy and understanding your audience can transform data into compelling narratives. Brent discusses the integration of visuals and narratives in decision-making and the importance of collaboration between data scientists and business teams. He also explores the future of data storytelling and its role in enhancing organizational data literacy.
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ANECDOTE

Brent's Background

  • Brent Dykes' background is in marketing analytics, starting at Omniture and later Adobe.
  • He consulted with Fortune 1000 companies and became an analytics evangelist, leading him to write a book on data storytelling.
INSIGHT

Data Storytelling Misconceptions

  • Data storytelling is often misused as a synonym for data visualization or dashboards.
  • True data storytelling involves a narrative structure, not just text added to visuals.
ADVICE

Effective Data Storytelling

  • Don't equate data storytelling with visualization or dashboards; those are tools, not the story itself.
  • Craft narratives with a clear structure, not just annotations, to communicate insights effectively.
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