Understanding Audience Needs in Data Storytelling

In this episode of DataFramed, we speak with Brent Dykes, Senior Director of Insights & Data Storytelling at Blast Analytics and author of Effective Data Storytelling: How to Turn Insights into Action on how data storytelling is shaping the analytics space. 

Throughout the episode, Brent talks about his background, what made him write a book on effective data storytelling, how data storytelling is often misinterpreted and misused, the psychology of storytelling and how humans are shaped to resonate with it, the role of empathy when creating data stories, the blueprint of a successful data story, what data scientists can do to become better data storytellers, the future of augmented analytics and data storytelling, and more. 

Relevant links from the interview:

• Connect with Brent on LinkedIn
• Register for Brent's Webinar on DataCamp
• Check out Brent's Book