Think Fast Talk Smart: Communication Techniques 160. Rethinks: How to Communicate Your Gameplan
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Sep 17, 2024 Jesper Sørensen, a Professor of organizational behavior at Stanford GSB, discusses the evolving landscape of organizational strategy. He emphasizes that effective strategies arise from dynamic conversations rather than top-down orders. Highlighting the importance of listening to frontline teams, Sørensen illustrates how a collaborative approach fosters adaptability. He also explores the distinction between strategy and planning, underscoring the role of storytelling and engagement in communicating effective strategies that resonate across all levels of an organization.
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Strategy vs. Planning
- Strategy focuses on securing an organization's prosperity by maximizing resources, even for non-profits.
- It involves engaging with external actors like customers and suppliers, unlike planning, which focuses on controllable internal operations.
Common Strategy Misconceptions
- Treat strategy as everyone's job, not just top management's, for better resource allocation.
- View strategy as adaptable and evolving, not a fixed annual plan, to handle changing circumstances.
Strategy Arguments
- Craft strategy arguments by outlining investments and activities leading to value creation and capture.
- This approach fosters sophisticated conversations about strategy's effectiveness and provides a world view.
