Copywriter Eddie Shleyner

In 2014 Eddie started the Very Good Copy blog. Using it to educate himself, to explore copywriting techniques whilst working in-house. But he wasn’t the only one reading it. As it grew in popularlity, people started reaching out, offering him work.

He turned them down. Until eventually in 2020, an opportunity came along that was too good to refuse. So he quit his job and went full-time-freelance.

In our conversation Eddie shares the process of building his newsletter audience, his decision to create courses whilst not abandoning client work, the danger to work/life balance when you get a high from creating, and the importance of not just growing for growth’s sake.

FULL SHOW NOTES and TRANSCRIPTION AT BEINGFREELANCE.COM

02:04 The Growth of Very Good Copy

02:58 Transitioning to Freelance

03:52 The Power of LinkedIn for Growth

05:12 Taking the Leap into Full-Time Freelancing

06:02 Maintaining a Steady Stream of Leads

06:57 Choosing Projects and Setting Rates

08:44 The Importance of Testimonials

10:37 The Role of Regular Content Creation

15:14 Launching a Course

17:19 Balancing Work and Life

18:52 The Challenges of Freelancing

20:23 The Role of Social Media in Growth

23:59 The Importance of Craft and Growth

25:10 The Support System Behind Very Good Copy

26:55 Advice for New Freelancers

27:57 The Role of Luck in Success

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