OWNR OPS Podcast How To Win More Jobs w/ Speed To Lead
Dec 13, 2025
In this installment, Steve Hunsaker, founder of Valley Christmas Lights and Home Service Accelerator, reveals his secrets to rapid business growth. He discusses turning $5K in postcard ads into $28.5K in sales, highlighting the importance of accurate lead tracking. Steve dives into effective speed-to-lead systems and how sticking to high prices ensures long-term success. He also shares insights on staffing strategies and the power of multi-channel marketing to enhance brand visibility, all while emphasizing resilience through entrepreneurial challenges.
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Postcard Drip Paid Off After Patience
- Steve spent $5,500 on a targeted postcard drip before closing any sales and treated it as a multi-week play.
- That $5.5K produced about $28.5K in October once attribution and referral follow-ups landed.
Use Dedicated Tracking Numbers
- Use unique forwarding numbers on mailers so you can retroactively attribute phone calls to campaigns.
- Download customer jobs and reconcile phone numbers to clean up attribution monthly.
Scale Reveals Hidden Breakpoints
- Growth creates new operational failures that weren't problems at smaller scale.
- Each year Steve discovers 'broken systems' and iterates rather than panicking.