The Legal Toolkit Perfect Albums, Vol 6; Straightforward Marketing for Your Law Firm; & “Don’t Sweat It!”
Sep 5, 2024
Ashley Robinson, a marketing expert from Green Cardigan Marketing, shares her insights on straightforward strategies to boost law firm visibility and profits. She emphasizes the need for effective engagement tactics, technology use, and streamlined intake processes. The conversation also explores Sheryl Crow's musical journey, particularly her acclaimed album 'The Globe Sessions.' To lighten the mood, Ashley and Jared dive into a playful trivia game about sweaters, complete with laughs and pop culture references.
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From Division I Golf To Marketing
- Ashley played Division I golf on scholarship at Jacksonville State and briefly pursued a mini-tour professionally for two years.
- She used that competitive background to shape discipline and later transition into marketing and entrepreneurship.
How Green Cardigan Began
- Ashley started Green Cardigan after helping a criminal defense lawyer with marketing on the side and discovering widespread fraud by big-box vendors.
- She quit her job once referrals grew to five or six solo practitioner clients and launched the agency full time.
Untapped Value In Existing Clients
- Many family and estate firms already have clients but fail at re-engagement and remarketing to their database.
- That dormant CRM data represents significant untapped revenue from clients' families, neighbors, and referrals.