AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
From Golf to Law: Navigating Marketing Shifts
This chapter explores the transition from athletics to legal marketing, focusing on the speaker's journey from Division One golfer to a specialized marketer for law firms. The conversation covers effective marketing strategies for family and estate law practices, highlighting the importance of targeted outreach and understanding client needs. Additionally, it emphasizes the role of tracking metrics and leveraging technology to improve client engagement and enhance marketing ROI.