Maxwell Leadership Executive Podcast #345: Are You Delivering Appreciated Value?
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May 22, 2025 The discussion delves into the importance of delivering appreciated value that aligns with customer needs. Listeners learn how to exceed expectations and foster emotional connections that boost loyalty. The hosts share insights on personalizing experiences, especially in sectors like real estate, to create memorable interactions. There's a focus on understanding stakeholder perspectives and how diverse viewpoints enrich business strategies. Finally, they explore how this approach can revolutionize sales through tailored engagements.
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Difference Between Value and Appreciated Value
- Delivering value is not enough; it must be appreciated from the customer's perspective.
- Appreciated value creates emotional connection and loyalty beyond just functional benefits.
Home Buying with Appreciated Value
- Chris Goede shared his personal home-buying experience where the realtor exceeded expectations by arranging a housewarming party.
- The party included sending invitations and providing a charcuterie board, making the experience uniquely memorable for his wife.
Tailor Value to Customer Needs
- To deliver appreciated value, align your offerings with the true needs of your customers and their stakeholders.
- Tailor your services and communication style based on who you are engaging with for maximum relevance and impact.