Business Wars KFC vs Chick-fil-A | Sandwichmania | 6
Apr 12, 2021
In the early 2000s, KFC faces protests from PETA, leading to a drop in sales as Chick-fil-A rises with engaging marketing tactics. Controversial remarks from Chick-fil-A’s President spark backlash, yet the brand continues to thrive. Meanwhile, Popeyes reinvents itself under new leadership with a fried chicken sandwich that shakes up the market. The competition escalates into a Twitter feud over sandwich supremacy, culminating in the explosive Chicken Sandwich Wars of 2019. All this unfolds as the industry grapples with a shift toward sustainability.
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PETA vs. KFC
- PETA launched a campaign accusing KFC of animal cruelty, featuring protests with naked activists.
- Despite KFC's defense, revenues dropped 10% due to the negative publicity.
Dan Cathy's Customer Engagement
- Dan Cathy, Chick-fil-A's president, camped out with customers before a new store opening, giving away free sandwiches.
- He engaged with customers, valuing their feedback and highlighting Chick-fil-A's Sunday closure policy.
Chick-fil-A Appreciation Day
- Chick-fil-A held a National Appreciation Day after Dan Cathy's public stance on traditional marriage.
- The event set sales records, but also sparked controversy and criticism.
