
Wild Hearts
👩‍🎨 Dovetail's Head Of Design Lucy Denton, on design thinking, lessons from Atlassian, the “sacred rituals” of Dovetail’s design team, and so much more
Aug 22, 2023
Lucy Denton, Head of Design at Dovetail, discusses design thinking, lessons from Atlassian, sacred rituals of Dovetail's design team, balancing product simplicity with new features, and the double diamond framework. They explore Dovetail's mission to improve quality through customer insights. They also discuss scaling the design team and aligning teams and business goals. Additionally, they highlight the challenges of scaling a team and product and the importance of prioritization and improving the user experience.
01:07:09
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Quick takeaways
- Design is about solving problems and finding solutions that customers will love.
- Dovetail follows a design-led approach, collaborating closely between design and engineering for iterative product development.
Deep dives
The Purpose of Design in a Company
The purpose of design in a company is to solve customer problems, create innovative solutions that users will love to use, and differentiate the company in the market. Design is anchored on customer-centricity and the goal is to create products that customers will love.
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