The Bootstrapped Founder 371: Brian Sierakowski — Mastering Product Communication
37 snips
Jan 22, 2025 
Brian Sierakowski, founder of ChangeBot and TRMNL, shares his journey of building successful SaaS and hardware startups. He discusses the importance of effective changelogs in product communication, emphasizing transparency and customer feedback. Brian also explores AI's role in managing changelogs and how it can enhance user trust. He highlights the significance of privacy and security in the modern tech landscape, as well as innovative projects that boost developer productivity and address the complexities of IoT development.
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Changelog Fail
- Brian Sierakowski's company lost a sale due to a poorly maintained changelog.
- The client prioritized "product frequently updated," and their lack of changelog updates created a negative perception.
BareMetrics Price Increase
- BareMetrics faced backlash after a price increase, partly due to perceived lack of updates.
- A consistent changelog showcasing frequent updates could have softened the blow.
Effective Changelogs
- Writing effective changelogs requires a blend of technical, customer, and marketing understanding.
- Consolidating information from various sources like GitHub, Linear, and Slack is crucial for changelog creation.
