The Official SaaStr Podcast: SaaS | Founders | Investors

SaaStr 269: Gorgias CEO Romain Lapeyre on How to Close your First 1000 Customers Based Solely on Data

Sep 26, 2019

Gorgias CEO Romain Lapeyre discusses automating customer support using data insights, building a data-driven growth machine for SaaS companies, and tailoring onboarding to customers.

22:26

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Episode guests

Romain Lapeyre

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Episode notes

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Quick takeaways

How to close first 1000 customers based on data

Tailoring onboarding process with customer data

Deep dives

Building a Growth Machine

Early-stage founder Roman LaPierre shares insights on building a growth machine for his e-commerce customer service platform, Gorgias. By gathering data and constructing workflows, he aimed to automate customer support, focusing on sustainable growth strategies derived from books like Predictable Revenue and From Impossible to Inevitable. LaPierre emphasized the importance of sustainable customer acquisition methods and the need to identify and target potential customers effectively.

Automating Customer Support and Scaling Growth with Data Insights

2min

Building a Data-Driven Growth Machine for a SaaS Company

20min

Gorgias helps brands automatically respond to basic questions, and track the impact of customer service on sales so support becomes a profit center. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data.

Missed the session? Here’s what Romain talks about:

How to build a growth machine
How you can tailor onboarding to customers
Using data to your advantage

You can find the full video and transcript on our blog.

If you would like to find out more about the show and the guests presented, you can follow us on Twitter here:

Jason Lemkin

SaaStr

Traditional customer beta testing can't keep up with the speed of Agile or the demands of continuous delivery. Centercode's approach to real-world Delta Testing fuels product and engineering teams with actionable quality and UX insights before every new release. Visit Centercode.com to learn more.

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