The Multifamily Hangout Episode 59. Jennifer Sutter -EVP at Acento Real Estate Partners
May 1, 2025
Jennifer Sutter, EVP at Acento Real Estate Partners and a seasoned expert in multifamily operations, shares insights from her 25+ years in the industry. She discusses the balance between financial goals and community living, emphasizing empathy in leadership. The conversation covers the importance of mentorship, effective training, and how technology, particularly AI, is reshaping tenant experiences. Sutter also addresses the challenges of inflation in the industry and the growing trend of transient talent, highlighting the need for adaptable leadership.
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Episode notes
Celebrating Team Successes
- Jennifer Sutter visited her Atlanta teams to celebrate their recent strong performance despite a tough market start.
- She values acknowledging team wins to motivate and support them through challenges.
Value-Add Focus for Workforce Housing
- Asento Real Estate targets workforce housing with a value-add approach, focusing on renovations that align with market needs.
- They prioritize operational excellence and resident retention to deliver solid investor returns.
Smart Value-Add Renovations
- Only pursue value-add renovations when the price, rent potential, and work costs justify it.
- Listen to market signals and resident demands to decide the scope of upgrades.