The Multifamily Hangout

Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.We dive into:Why brand strategy in multifamily begins with purpose and valuesHow customer experience defines retention more than rent or designThe role of AI in real estate marketing and resident engagementWhy maintenance is the brand and key to resident loyaltyHow leadership can align associates with mission and visionLessons from companies rethinking marketing, tech stacks, and cultureIf you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.👉 Subscribe for more multifamily insights and join the conversation in the comments.

In this episode of The Multifamily Hangout, hosts Adrian Danila and Chris Moreno welcome Christopher Finlay — a Marine Corps veteran who has overseen more than $4 billion in multifamily real estate transactions.Christopher shares how the discipline, trust, and initiative forged in the Marines shaped his leadership style and his long-term success in real estate. He pulls back the curtain on data-driven investing, market selection, and the urgent need for more affordable housing.The conversation also unpacks how AI is reshaping real estate operations and why skilled trades remain a cornerstone of the industry’s future.For anyone looking to sharpen their leadership, strengthen their investment strategy, or build high-performing teams, this episode is a must-listen.

Stephanie Gubiotti, President of New Urban Residential, sits down with hosts Adrian Danila and Chris Moreno to share how she’s scaling her multifamily team through the Entrepreneurial Operating System (EOS).She walks us through building the right team, weaving accountability into daily operations, and using AI as a support tool rather than a distraction. Stephanie opens up about the system that’s fueling her growth and the lessons any leader can apply.This episode explores how EOS reshaped her management approach, why culture depends on clarity, and what it takes to balance technology with people-first leadership. For anyone steering a multifamily organization through growth, this is a conversation you won’t want to miss.Subscribe to catch more insights from leaders redefining what success looks like in multifamily.

Ginger Ashton serves as Vice President of Operations at Atlantic | Pacific Management, overseeing a diverse portfolio of multifamily communities across multiple markets. With more than 20 years of experience in property management, Ginger is recognized for her ability to lead high-performing teams, streamline operations, and elevate both resident experience and asset value. Her leadership style blends strategic thinking with a strong emphasis on culture, accountability, and mentorship. Ginger’s deep industry knowledge and people-first approach make her a trusted leader in driving operational success at scale.Ginger also serves as Chair of the Georgia Apartment Association Foundation (GAAF), which supports education and career growth in the multifamily industry across the state. Through this role, she helps lead initiatives like GeorgiaApartmentJobs.com, a platform connecting job seekers with careers in property management.Learn more:https://www.atl-apt.org/about-gaafhttps://georgiaapartmentjobs.com/

Zlatko Bogoevski is the Founder and Chief Executive Officer of BetterBot, an AI-driven platform designed to optimize leasing and renter engagement in the multifamily industry. Based in the Atlanta metro area, he has built a reputation as a forward-thinking tech entrepreneur focused on empowering renters through innovative conversational AI solutions. Under his leadership, BetterBot has earned recognition as a member of the Multifamily Innovation® Council—a testament to its influence in reshaping how property management and leasing operate.He has shared insights in interviews detailing his vision and the company’s progression, outlining how BetterBot blends advanced AI with user-centered design to streamline rental processes.

Steve F. Hallsey is a seasoned multifamily executive with nearly 40 years of industry leadership. Most recently, he served as Managing Director of Wood Residential, where he directed operations across the firm’s national portfolio—including owned and third-party assets. His oversight included management, marketing, leasing, maintenance, and accounting functions coast-to-coast.Previously, Steve was President and CEO of AMLI Management Company for 14 years, leading the national property management platform for Prime Property Fund, a Morgan Stanley–managed real estate fund. He also held the role of Managing Director of Operations at Charles E. Smith, a publicly traded REIT based in Washington, D.C.Steve is an active member of the multifamily community, serving on the Board of Directors for NMHC and frequently speaking at NAA conferences and national industry events. His insights have been featured in numerous real estate publications.Outside the industry, Steve is a creative at heart—an avid hiker, wood carver, sculptor, and painter. He’s also the author of the best-selling children’s book Matilda McGruder and is known for his barbecue mastery on The Big Green Egg.

Steve Boyack is the President of JVM Management and Chief Operating Officer at JVM Realty. With over 30 years of experience in multifamily real estate, he specializes in operational strategy, team development, and property technology. Prior to JVM, he held executive roles at CA Ventures, Laramar Group, and Draper and Kramer. Steve is a recognized industry leader known for building high-performing platforms and driving innovation across large multifamily portfolios.

Jennifer Sutter, EVP at Acento Real Estate Partners and a seasoned expert in multifamily operations, shares insights from her 25+ years in the industry. She discusses the balance between financial goals and community living, emphasizing empathy in leadership. The conversation covers the importance of mentorship, effective training, and how technology, particularly AI, is reshaping tenant experiences. Sutter also addresses the challenges of inflation in the industry and the growing trend of transient talent, highlighting the need for adaptable leadership.

Steven Rea, the founder of Chasing Tomorrow A.I., is a multifamily innovator with over a decade at the nexus of property management and technology. He discusses the significant challenges in the multifamily real estate sector and how technology can drive innovative solutions. Rea emphasizes the need for a mindset shift in operational practices and highlights the critical role of training and leadership. He also unveils his new AI platform aimed at revolutionizing onboarding, advocating for a workforce that values empathy and adaptability alongside technological advancement.

Dom Beveridge, Principal at 20for20, brings over 25 years of experience in multifamily tech and operations. He shares insights on AI's transformative role in real estate, discussing the challenges of integrating technology and the importance of custom solutions. Dom highlights innovative approaches to property maintenance management that enhance communication using AI. He also explores vendor selection strategies and crucial data intelligence issues for improving security in property management. Tune in for a deep dive into tech's impact on tenant satisfaction and operational efficiency!