The Multifamily Hangout

Karl Sowa is the CEO of iRestify, a growth leader focused on demand generation, operations, and product management. He has led profitable B2C and B2B businesses with direct multi-million-dollar P&L ownership, blends deep technology expertise with marketing, operations, and finance, and has built products and companies end to end, including GTM execution and people leadership. He has helped create two successful VC/PE-backed exits.

Prior to founding The RADCO Companies, Norman was a seasoned real estate litigation, workout, and transactional lawyer. Awarded a Juris Doctor by New York Law School in 1981 and a Bachelor of Arts from SUNY Plattsburgh in 1978, he is licensed to practice in both New York and Georgia. Norman was awarded a PhD by Kennesaw State University in 2023.As a Chairman of the Kennesaw State University Foundation Board of Trustees, Norman oversaw the expansion of the 47,000+ student university in metropolitan Atlanta. During his 13-year tenure, the campus doubled in size with the addition of $500 million in new buildings that he helped finance and develop. Norman is the Benefactor of the Norman J. Radow College of Humanities and Social Sciences at Kennesaw State UniversityNorman is currently a member of the New York Law School Board of Trustees and previously served as an Adjunct Professor at Emory University School of Law. He is a dynamic speaker and real estate industry expert and has been featured on CNBC, Bloomberg, Wall Street Journal, New York Times, and more.

Jamie Gorski is Founder and President of Catchpoint Collective and a nationally recognized multifamily marketing leader. She built her career shaping customer experience and brand strategy with a relentless focus on the voice of the customer.Kate Good is Partner and SVP of Multifamily Development at Hunington Residential and co-founder of Apartment All Stars. A developer, speaker, and industry innovator, she is known for bold ideas and a career spent creating standout communities.

Ken Doble started in property management as the on-site manager of a 24-unit building and rose through the ranks to COO, overseeing 23,000 units across 11 states. After the 2008 crash, he co-founded Quantitative Realty Capital, specializing in acquiring and repositioning underperforming apartments. With more than 30,000 units and $233 million in renovations under his belt, Ken combines hands-on operational experience with strategic leadership. He is also the author of The 5 P’s of Property Management, a practical guide to building stronger multifamily operations.

Kate Good is Partner and Senior Vice President of Multifamily Development at Hunington Residential, where she leads new community development and operations. She is also the founder of KateGood.com and Apartment All Stars, platforms that have made her one of the most recognized voices in multifamily marketing and leadership. From leasing consultant to national speaker and developer, Kate has built a career on creating communities that stand out and resident experiences that last.

Building a strong multifamily brand strategy takes more than logos or ad campaigns — it starts with purpose. In this conversation, leaders share how mission, vision, and culture drive brands that stand out in real estate.We dive into:Why brand strategy in multifamily begins with purpose and valuesHow customer experience defines retention more than rent or designThe role of AI in real estate marketing and resident engagementWhy maintenance is the brand and key to resident loyaltyHow leadership can align associates with mission and visionLessons from companies rethinking marketing, tech stacks, and cultureIf you want to understand how a clear multifamily branding strategy transforms customer experience, employee engagement, and long-term trust, this episode is a must-watch.👉 Subscribe for more multifamily insights and join the conversation in the comments.

In this episode of The Multifamily Hangout, hosts Adrian Danila and Chris Moreno welcome Christopher Finlay — a Marine Corps veteran who has overseen more than $4 billion in multifamily real estate transactions.Christopher shares how the discipline, trust, and initiative forged in the Marines shaped his leadership style and his long-term success in real estate. He pulls back the curtain on data-driven investing, market selection, and the urgent need for more affordable housing.The conversation also unpacks how AI is reshaping real estate operations and why skilled trades remain a cornerstone of the industry’s future.For anyone looking to sharpen their leadership, strengthen their investment strategy, or build high-performing teams, this episode is a must-listen.

Stephanie Gubiotti, President of New Urban Residential, sits down with hosts Adrian Danila and Chris Moreno to share how she’s scaling her multifamily team through the Entrepreneurial Operating System (EOS).She walks us through building the right team, weaving accountability into daily operations, and using AI as a support tool rather than a distraction. Stephanie opens up about the system that’s fueling her growth and the lessons any leader can apply.This episode explores how EOS reshaped her management approach, why culture depends on clarity, and what it takes to balance technology with people-first leadership. For anyone steering a multifamily organization through growth, this is a conversation you won’t want to miss.Subscribe to catch more insights from leaders redefining what success looks like in multifamily.

Ginger Ashton serves as Vice President of Operations at Atlantic | Pacific Management, overseeing a diverse portfolio of multifamily communities across multiple markets. With more than 20 years of experience in property management, Ginger is recognized for her ability to lead high-performing teams, streamline operations, and elevate both resident experience and asset value. Her leadership style blends strategic thinking with a strong emphasis on culture, accountability, and mentorship. Ginger’s deep industry knowledge and people-first approach make her a trusted leader in driving operational success at scale.Ginger also serves as Chair of the Georgia Apartment Association Foundation (GAAF), which supports education and career growth in the multifamily industry across the state. Through this role, she helps lead initiatives like GeorgiaApartmentJobs.com, a platform connecting job seekers with careers in property management.Learn more:https://www.atl-apt.org/about-gaafhttps://georgiaapartmentjobs.com/

Zlatko Bogoevski is the Founder and Chief Executive Officer of BetterBot, an AI-driven platform designed to optimize leasing and renter engagement in the multifamily industry. Based in the Atlanta metro area, he has built a reputation as a forward-thinking tech entrepreneur focused on empowering renters through innovative conversational AI solutions. Under his leadership, BetterBot has earned recognition as a member of the Multifamily Innovation® Council—a testament to its influence in reshaping how property management and leasing operate.He has shared insights in interviews detailing his vision and the company’s progression, outlining how BetterBot blends advanced AI with user-centered design to streamline rental processes.