Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality

Zach Kitschke, CMO of Canva, discusses the platform’s transformative journey from a small team to a global design powerhouse with over 180 million users. He emphasizes the importance of creating delightful product experiences that empower everyone to communicate visually. The conversation highlights how Canva adapts to user needs through community involvement and data-driven strategies. Zach also dives into the shift from traditional marketing to continuous engagement, showcasing the power of social media in driving brand visibility and user experience.