Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality
Modern Marketers
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Evolving Marketing Strategies: From Campaigns to Continuous Engagement
This chapter explores the shift from traditional marketing campaigns to a continuous engagement model, highlighting the importance of community listening and social content. It also examines the transition from B2C to B2B strategies, emphasizing user experience and the role of social media and public relations in enhancing visibility.
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