Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality
Modern Marketers
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Canva's Evolution: From Consumer to Collaborative Platform
This chapter explores Canva's significant transformations in product capabilities and marketing strategies, influenced by external factors like the pandemic and AI advances. It emphasizes the importance of demonstrating the product experience to enhance user engagement and reflects on how community involvement has contributed to Canva's success.
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