Millionaire University A Million-Dollar Grill Cleaning Service: Building a Niche Market, Franchised Business Concept With Michael Sutton (MU Classic)
Jun 30, 2025
In this conversation with Michael Sutton, founder of Grill Hero, learn how he turned a simple summer job into a thriving grill cleaning franchise. He shares insights on seizing first-mover advantage in niche markets and the power of combining door-to-door sales with digital marketing. Discover the innovative membership program for homeowners, the benefits of scaling through franchising, and strategies for building a successful recurring revenue model. Michael emphasizes the importance of training and support for franchisees, positioning Grill Hero to become a top brand in grill cleaning.
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Early Door-to-Door Success
- Michael Sutton started Grill Hero in 2015 during university as a summer job with a friend.
- They knocked on doors, got five sales the first day, realizing they had found a great opportunity.
Grinding to Perfect the Craft
- Michael and his friend learned grill cleaning from YouTube and lots of practice.
- The first cleaning took eight hours and was poor, but they refined the process by summer end and had 300 customers.
Combo Marketing Drives Growth
- Combine local canvassing with digital marketing for exponential growth.
- The combo enhances brand visibility and sales by reinforcing customer engagement through multiple channels.