The GaryVee Audio Experience
Social Media in Real Estate with Fredrik Eklund
Oct 4, 2023
Fredrik Eklund, a leading real estate agent in New York and star of Million Dollar Listing New York, shares insights from his dynamic career. He highlights how social media platforms like Instagram and Twitter revolutionize real estate marketing through emotional storytelling and quality visuals. Fredrik delves into the transformative power of technology in streamlining the home buying process. He also emphasizes the importance of branding and personal growth in adapting to an ever-evolving market, encouraging listeners to pursue authenticity in their content.
20:53
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Quick takeaways
- Being present on multiple platforms, such as television and social media, can help real estate agents reach a wider audience and expand their business.
- Creating personal and valuable content on social media is more effective for engaging an audience in the real estate industry than simply showcasing properties.
Deep dives
The Power of Reality TV for Business and Personal Growth
Frederick Eklund, a real estate agent from New York, discusses his experience with reality TV and how it has benefited his business and personal life. Despite initial skepticism, Frederick believed that appearing on a reality show would bring exposure and help him expand his real estate career. He talks about the positive impact the show has had on his business, propelling him to become number one in New York for three consecutive years. Frederick also emphasizes the importance of being present on multiple platforms, such as television and social media, to reach a wider audience.
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