The GaryVee Audio Experience

Social Media in Real Estate with Fredrik Eklund

Oct 4, 2023
Fredrik Eklund, a leading real estate agent in New York and star of Million Dollar Listing New York, shares insights from his dynamic career. He highlights how social media platforms like Instagram and Twitter revolutionize real estate marketing through emotional storytelling and quality visuals. Fredrik delves into the transformative power of technology in streamlining the home buying process. He also emphasizes the importance of branding and personal growth in adapting to an ever-evolving market, encouraging listeners to pursue authenticity in their content.
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ADVICE

Empowering Agents with Content

  • Empower agents by creating valuable content at scale, like videos and photos.
  • Provide training and a platform for agents to share and adapt the content for their own use.
INSIGHT

Personalization on Social Media

  • Social media for businesses should be personal, not just product-focused.
  • United Airlines' Instagram struggles because it lacks personal content, focusing only on airplanes.
ANECDOTE

Emotional Content on Instagram

  • Fredrik Eklund claims 10-20% of his business comes from Instagram, where he shares emotional content.
  • This approach creates stickiness and makes people pay more attention to his real estate posts.
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