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Search Engine
How do we survive the media apocalypse? (Part 2)
May 22, 2024
Casey Newton, a journalism industry expert and writer for Platformer, discusses how Google's changes to search may fix it for many but also harm journalism. The conversation delves into the impact of Google on the media apocalypse, zero-click searches, and Google's influence on digital advertising revenue.
01:04:22
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Quick takeaways
- Google introduced AI-generated summaries in search results, potentially impacting traditional publishers' traffic and revenue.
- Publishers face the prospect of losing 20-40% of their traffic, leading to further consolidation and closures in the journalism industry.
Deep dives
Google's Evolution in Search Results
Google introduced AI-generated summaries into search results, offering quick answers to queries like product recommendations or news summaries, potentially impacting traditional publishers' traffic and revenue. This feature aims to keep users within Google's ecosystem by providing extensive information directly on the search results page.
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