16min chapter

Search Engine cover image

How do we survive the media apocalypse? (Part 2)

Search Engine

CHAPTER

The Google Effect on Publishing

This chapter explores the transformative impact of Google's search technology on the relationship between publishers and the digital landscape. It examines the rise of zero-click searches and AI-generated summaries, which threaten traditional web traffic and journalism. The discussion highlights the challenges faced by content creators and warns of the implications for quality journalism in an increasingly algorithm-driven world.

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