How do we survive the media apocalypse? (Part 2)
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Google I.O. and the Future of Search
This chapter covers the vibrant atmosphere at Google I.O. with a DJ energizing the crowd, segueing into key announcements about the integration of generative AI in Google Search. It highlights the potential challenges online publishers may face due to AI-generated summaries and explores Google's historical evolution and its impact on the internet landscape. Additionally, the chapter examines how media strategies have shifted in response to Google’s influence on content creation and user engagement.
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