Industry Relations

Free Advice to AREA: Focus on Professionalism

Jan 31, 2024

In this episode of Industry Relations, Rob and Greg discuss the potential showdown between NAR and the American Real Estate Association (AREA), an alternative to NAR. They also talk about the importance of professionalism in the industry, the motive behind luxury agents' opposition to the clear cooperation policy, and the idea of creating a new brand for realtors. The speakers emphasize the need for collaboration and express hopes for future updates and a potential CEO for a national organization.

54:03

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Quick takeaways

Focusing on taking over NAR from within may be more effective than creating a separate organization for professionals seeking a movement that prioritizes professionalism and restores realtor honor.

Establishing a strong brand promise, such as the '10K Realtors' or 'Super Realtors', is crucial for the new movement to differentiate itself and restore trust in realtors.

Early deals and settlements reached by MLS organizations present an opportunity for gaining a competitive advantage and potentially overtaking NAR as the new organization gains momentum.

Deep dives

Potential for a New Real Estate Association

Two luxury real estate agents have launched an alternative to NAR called the American Real Estate Association (AREA) and a National Listing Service (NLS). They are seeking funding and believe that NAR is in trouble. However, their background as luxury agents in unique markets may limit their representativeness of the entire industry.

Introduction

2min

Preferences for NFL Teams and Opinions on Sports Teams in Different Cities

2min

Introducing the American Real Estate Association (AREA)

6min

The Importance of Professionalism in the Real Estate Industry

19min

Motive behind luxury agents' opposition to the clear cooperation policy

6min

Creating a New Brand for Realtors

16min

Emphasizing Professionalism and the Need for Collaboration

3min

Is the real estate industry ready for an alternative to NAR? On this episode of Industry Relations, Rob and Greg talk about the American Real Estate Association, also known as AREA, being positioned as a potential replacement for NAR. As it appears no crisis goes to waste, real estate agents across the country are bracing themselves for what could be the ultimate showdown. It’s the potential battle of the acronyms: NAR versus AREA, NLS versus PLS, and so many more. What lessons can we learn from NAR’s recent struggles, and what do these new organizations mean for the industry? Don’t miss this episode!

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