Free Advice to AREA: Focus on Professionalism
Industry Relations
Creating a New Brand for Realtors
The speakers discuss the idea of creating a new designation or brand for realtors that focuses on professionalism and differentiates them from others. They emphasize the importance of branding and discuss the challenges of the current system. They also reflect on the historical origins of the term 'realtor' and propose the need for a better name for this new brand.
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