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Skid Row Carnival Grows Into Major Service
- Justin Baldoni started a carnival on Skid Row to celebrate his birthday and connect with people experiencing homelessness.
- The event grew to thousands of volunteers and served four thousand people with services and joy.
Use Relevance To Mobilize Service
- Baldoni calls the carnival a "Trojan horse" that makes volunteering attractive to young people.
- He uses cultural relevance to redirect attention toward forgotten local communities.
Ego Is A Tool To Be Transcended
- Baldoni frames personal growth as balancing lower (ego) and higher (spiritual) nature.
- He sees ego as necessary but meant to be overcome through service and spirituality.


