The School of Greatness

505 Justin Baldoni: Redefining Masculinity and Overcoming Ego

Jul 3, 2017
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ANECDOTE

Skid Row Carnival Grows Into Major Service

  • Justin Baldoni started a carnival on Skid Row to celebrate his birthday and connect with people experiencing homelessness.
  • The event grew to thousands of volunteers and served four thousand people with services and joy.
INSIGHT

Use Relevance To Mobilize Service

  • Baldoni calls the carnival a "Trojan horse" that makes volunteering attractive to young people.
  • He uses cultural relevance to redirect attention toward forgotten local communities.
INSIGHT

Ego Is A Tool To Be Transcended

  • Baldoni frames personal growth as balancing lower (ego) and higher (spiritual) nature.
  • He sees ego as necessary but meant to be overcome through service and spirituality.
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