How I Built This with Guy Raz

ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan

Jan 5, 2023

Chelsea Fagan, Founder and CEO of The Financial Diet, transformed her early financial struggles into a thriving multimedia personal finance platform. She shares insights on prioritizing employee satisfaction over rapid growth and the challenges of managing finances in a society that pressures young individuals. Fagan discusses the significance of targeting niche audiences, especially women, to ensure meaningful financial education. Her commitment to sustainable practices, including a four-day work week, highlights a refreshing approach to corporate culture.

40:10

Episode guests

Chelsea Fagan

AI Chapters

Episode notes

Intro

2min

Navigating Wealth and Identity

12min

Transforming a Blog into a Thriving Video Business

4min

Navigating Personal Finance Media

5min

The Power of Niche Audiences in Media

2min

Navigating the Media Evolution

5min

Sustainable Growth and Employee Well-Being

11min

Empowering Financial Independence Through Community

2min

Chelsea Fagan got her first credit card when she was a senior in high school. She quickly maxed it out, racking up debt that would burden her through her early twenties. Then, in 2014, Chelsea started a blog as a way to keep track of her spending habits and get her financial life back on track. She called it “The Financial Diet.”

This week on How I Built This Lab, Guy talks with Chelsea about how she turned that blog into the multimedia personal finance business it is today. Plus, Chelsea shares why she prioritizes employee satisfaction over growth and explains her judicious approach to brand partnerships.

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