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2min chapter
ICYMI... HIBT Lab! The Financial Diet: Chelsea Fagan
How I Built This with Guy Raz
The Power of Niche Audiences in Media
This chapter explores the importance of targeting a specific audience, particularly women aged 24 to 35, in media creation. It emphasizes the benefits of catering to a niche market over seeking mass appeal, leading to higher value advertisement opportunities without resorting to sensationalism.
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highlights
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