The best product doesn’t win. The product with the best story wins.
Narrative is how we learn. More importantly, it’s how we’re convinced. Stories take a lesson, person, or product past the gates of our conscious decision making and into the most impressionable parts of our minds.
Ask any great teacher which lessons work best: the ones with facts and stats, or the ones with stories.
Today, special guest teacher Graham Brown is here to explain how to find and use your business’s story. With examples from history and business, Graham proves how stories create the context for understanding that truly drives decisions on an emotional level.
A business without a story is powerless. Tune in, learn how to harness the power of storytelling, and get access to a great free resource. Click Play!
The $100 MBA Show