MBA1478 Guest Teacher: Graham Brown – How To Influence, Engage, And Create Change Through Storytelling
The $100 MBA Show
00:00
The Power of Story
When i moved to singapore from japan two years ago, and people asked me, what are you doing here, graham? Why are you in singapore? And rather than tell them what my job was, i told them what i was going to build. That's the power of story. Rather than tell people what you do, tell them what you're going to building. When you tell stories about your business, you can break it down into three boxes, past, present, future. Let's have a look at those simple if you want to tell people about your business,. why you are here, what you're selling, break it down for molt billion dollar enterprises.
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