Entrepreneurs on Fire From the Showroom to SaaS: Reinventing the Exotic Car Market with Chris Barta
Oct 2, 2025
Chris Barta, founder of Tactical Fleet and Design Auto, is reshaping the exotic car market with his new SaaS platform for vehicles priced over $100k. He emphasizes the importance of people-first sales, relentless follow-ups, and forming genuine relationships. Chris also discusses the significance of disrupting traditional dealership norms to create a fun and engaging buying experience. He shares insights from his transition to a digital marketplace and the power of building buzz through social media and high-impact content.
AI Snips
Chapters
Transcript
Episode notes
Relentless Follow-Up Wins Deals
- Follow up relentlessly with qualified prospects until they explicitly tell you to stop.
- Build relationships first and help people find the right car rather than pushing inventory.
Branding Converts Used-Car Shoppers
- Making a traditional industry feel fresh and fun creates a brand advantage.
- Design, vibe, and hospitality can convert casual visitors into loyal customers.
Mass Market Platforms Miss Luxury Needs
- National listing platforms serve commodity cars but fail for ultra-high-end buyers.
- High-end car buyers expect a different, curated experience than generic marketplaces provide.