Guest Yoni Belousov, domain investor and entrepreneur, shares insights on trimming domain portfolios efficiently by letting go of underperforming domains. He discusses strategies for analyzing portfolio performance, selling low performers, and investing in high producers. The podcast also explores emotional attachments to domains, fluctuations in the domain market, impact of crypto, pricing trends, challenges in the domain business, and the importance of owning domain names for control and flexibility.
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Quick takeaways
Efficient domain portfolios require constant evaluation and removal of underperforming domains.
Utilizing market feedback and data analysis helps in determining the wholesale value of domains for liquidation decisions.
Deep dives
Domain Investor Philosophy on Letting Go of Domain Names
Domain investor Yoni Belasov shares insights into his philosophy of letting go of domain names that are not performing in his portfolio. With around 80,000 domain names, Belasov emphasizes the importance of optimizing the portfolio by removing underperforming domains. He highlights the need for continual evaluation and elimination of domains that do not show positive indicators like inquiries or traffic, stressing the importance of maintaining a lean and high-performing portfolio.
Challenges and Strategies in Liquidating Domain Names
Belasov discusses the challenges faced in liquidating domain names and shares strategies for determining when to let a domain expire. By utilizing marketplaces like NameJet, he evaluates the interest and pricing of domains to make informed decisions on liquidation. Belasov emphasizes the value of using data and marketplace feedback to assess a domain's wholesale value, guiding the process of eliminating low-value domains from the portfolio.
Insights on the Domain Industry and Top-Level Domain Ownership
Reflecting on his acquisition of the .link top-level domain name, Belasov delves into the slower pace and regulatory challenges of the domain industry compared to traditional investments. He discusses the process of maintaining and innovating within the domain registrar business, highlighting the need for partnerships and regulatory compliance in selling domains to end-users. Belasov underscores the potential for domain ownership to provide users with sovereignty and customization, addressing the ease of use barriers in the domain industry.
Reflections on Top-Level Domain Acquisitions and Future Plans
Looking ahead, Belasov shares his future plans for acquiring more top-level domains in upcoming rounds, building on his experience with .link. He expresses intent to explore unique concepts and apply for new domain names in future rounds, leveraging his insights and experience gained in the domain industry. Belasov emphasizes the importance of innovation and remaining in the domain business, foreseeing opportunities for growth and development in the evolving domain landscape.
Learn how to trim your domain name portfolio. Sometimes, letting go of domain names is the hardest part. But not for my guest this week, domain investor and entrepreneur Yoni Belousov. Yoni is a long-time domain name investor, and on today’s show, he talks about letting go of your loser domains and operating an efficient […]