Optimizing and Profiting from Domain Name Portfolios

The chapter explores strategies for optimizing and profiting from domain name portfolios, emphasizing the importance of analyzing performance indicators like inquiries, traffic, and revenue to make informed decisions on which names to keep or liquidate. The speaker shares insights on managing a domain portfolio by selling low performers and investing in high producers, ultimately aiming to maintain a lean and profitable portfolio. They discuss the process of liquidating domain names through marketplaces like NameJet and auctions, highlighting the importance of setting appropriate prices based on renewal costs and wholesale values.