Marketing Against The Grain I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)
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May 7, 2024 Discover how to stay ahead in the fast-evolving marketing landscape by embracing AI and multimodal content strategies. Learn valuable insights on navigating the shift from traditional search engines to AI chat agents. Explore unique content strategies tailored for platforms like Airbnb, focusing on audience analysis and engaging topics. Uncover the art of crafting targeted outreach and how to effectively integrate creators into your campaigns for maximum impact. Don't miss the secrets to personalizing marketing at scale!
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Multimodal Content Strategy
- Multimodal content strategy is crucial in the AI era because AI can easily convert between text, video, and images.
- This shift is driven by the disruption of traditional search engines like Google by AI-powered answer engines.
Content Disruption
- Marketers have relied on text-based, educational content to rank in Google search.
- AI's proficiency in creating such content necessitates a shift to other formats like video and audio.
Practice Makes Perfect
- Practice using AI tools for content creation, even if they are not perfect yet. Building reps now will prepare you for the future of content marketing.