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Marketing Against The Grain
I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)
May 7, 2024
Entrepreneur and investor Sam Altman discusses crafting multimodal content strategies, personalizing marketing at scale, and collapsing the customer journey into effective marketing techniques in this captivating podcast episode.
42:51
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Quick takeaways
- Marketers must adopt multi-modal content creation for audience engagement amidst Google search disruption.
- Skill adaptation to AI tools is crucial for future marketing success, emphasizing the need for in-demand expertise.
Deep dives
Understanding the Shift in Marketing Strategies
With the disruption in Google search, marketers are urged to enhance multi-modal content creation. Embracing AI tools can facilitate this transition, ensuring continued audience engagement. The critical skill for marketers is highlighted as the ability to adapt to changing audience preferences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode