I Created A Media Strategy For Airbnb With One Prompt (Multimodal Masterclass)
Marketing Against The Grain
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Navigating the AI Marketing Landscape
This chapter explores the emerging AI marketing landscape, stressing the need for marketers to stay relevant amidst automation. It introduces essential pillars of the AI marketing playbook and examines the shift towards multimodal content strategies in response to changing consumer behaviors. The discussion also highlights the competitive dynamics between traditional search engines and AI chat agents, emphasizing the importance of adaptive strategies for successful content creation.
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