Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)

Today I talked to Nathalie Nahai new book Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page, 2022)

David Brooks once joked that in the end the “revolution” promised us by the Baby Boomers amounted to nothing much more than the founding of Whole Foods. What will Millennials bring us? Already it seems that the answer is a workforce and consumer-citizens for whom the values they want to live by and be known for on social media will be paramount. Why is that the case? As Nathalie Nahai argues, a primary reason is the looming environmental disaster of global warming. The stakes are high, and the result is that nothing can be taken for granted. With trust being the emotion of business, today’s agile, atomized and antagonized workplace wants more justice: for women, for blacks, for everyone who feels like the mantra of “profit with purpose” at least helps to offset, a little, the raging economic inequality of today’s economy. From cancel-culture to woke-washing, this is a hugely timely episode.

Nathalie Nahai is an acclaimed international speaker, author, and consultant, with clients ranging from Google to Unilever, Accenture and beyond.

Dan Hill, PhD, is the author of nine books and leads Sensory Logic, Inc. (https://www.sensorylogic.com). His new book is Blah, Blah, Blah: A Snarky Guide to Office Lingo. To check out his related “Dan Hill’s EQ Spotlight” blog, visit https://emotionswizard.com.

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