Nathalie Nahai, "Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience" (Kogan Page, 2022)
New Books in Economics
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What Does This Mean for Your Employees?
i was delighted and surprised by this, you bring in brand attachment. What does this mean for how those executives should be open to changing rolls? Such a go question, especially in the light of what many economists naming the great resignation. And we know that people have had a lot of time to reappraise their parotes if they are lucky enough to be able to have choice in their work. S it touches on all these different elements, as i think when we're thinking about em businesses, attachment, relationship, values, similarity in attraction,. How we build bridges, how we create hubs where people want to spend their time? These are just some of the things t we need to look at
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