The Right Track Ep. #3, Data Custodianship with Nick Threapleton of Culture Amp
May 5, 2021
Nick Threapleton, a Senior Product Analyst at Culture Amp with roots in industrial design and marketing analytics, shares insights on building a data-driven culture. He discusses his journey from marketing to product analytics, emphasizing the importance of organizational collaboration. Nick explores the transformative concept of data custodianship, which fosters ownership and trust in data practices. He highlights the need for effective data integration in product development and encourages starting small with analytics initiatives to empower teams.
AI Snips
Chapters
Transcript
Episode notes
Data Culture Beats Tooling
- Data culture matters more than tooling quality in analytics success.
- Without a culture that values data use, even the best tools fail to work effectively.
Critical Tracking Underreporting
- A critical event was under-tracked, reporting only 9% of expected values.
- This error likely caused a major North Star metric to be off by around 50%.
Simple Funnel Sparked Big Change
- A simple funnel analysis revealed report sharing was the key drop-off.
- Focusing teams on increasing report sharing led to significant product engagement improvements.