Nick Threapleton

Nick Threapleton, a Senior Product Analyst at Culture Amp with roots in industrial design and marketing analytics, shares insights on building a data-driven culture. He discusses his journey from marketing to product analytics, emphasizing the importance of organizational collaboration. Nick explores the transformative concept of data custodianship, which fosters ownership and trust in data practices. He highlights the need for effective data integration in product development and encourages starting small with analytics initiatives to empower teams.