Embracing Data Custodianship

This chapter explores the transformative concept of data custodianship within organizations, emphasizing its role in fostering a culture of ownership and collaboration around data analytics. It contrasts this approach with traditional data governance, highlighting the gradual cultural changes necessary for effective data practices. The discussion also addresses the importance of data literacy, strong communication among data users, and the strategic alignment of metrics with company goals to enhance engagement and trust in data-driven insights.