Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent
Jul 24, 2024
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Ben Siegel, Founder and CEO of CyberNest, discusses the value of peer-led communities for cybersecurity professionals. They explore information sharing, collaboration within organizations, and the future of cybersecurity. Key topics include streamlined access to relevant information, trust in peer-led insights, bridging the gap between vendors and buyers, and cultivating a community of trust in cybersecurity.
Access to relevant information benefits overwhelmed security professionals in peer-led communities.
The Cyber Nest's Teams platform fosters collaboration among security teams in organizations.
Trust and quality drive effective information sharing within peer-led communities for informed decisions.
Bridging the gap between security vendors and buyers through expert insights enhances product offerings.
Cultivating trust is crucial in cybersecurity communities for collaboration, knowledge sharing, and professional growth.
Deep dives
The Evolution of Information Access in Security Leadership
Security leaders now have more access to information and prefer to self-learn and become experts in their domains. The podcast discusses the significance of making continuous learning a vital part of a security leader's role to navigate the evolving marketplace effectively.
Empowering Tech Marketers to Understand Their Audience
The podcast emphasizes helping tech marketers break out of echo chambers to comprehend their audience better and convert them into loyal customers. It encourages marketers to engage in authentic conversations with buyers, apply real customer insights to strategies, and actively listen to the audience to build genuine relationships.
The Journey of Building a Trusted Community Platform
Ben Siegel, the founder of the CyberNest, details his experience transitioning from Gartner to establishing the CyberNest platform. The focus is on creating a vetted community for IT and security professionals to share best practices, facilitate knowledge transfer, and provide trusted insights within a growing community.
Shifting Paradigms: Peer-Led Information Sharing vs. Traditional Methods
The discussion delves into the importance of peer-led information sharing over traditional methods like analyst firms. It stresses the value of leveraging practitioners' insights, fostering genuine interactions within communities, and aligning incentives to enhance product innovation and customer value.
Encouraging Marketing Professionals to Unmute and Participate
The podcast highlights the importance for marketers to overcome imposter syndrome, engage in conversations, and actively participate in sharing insights. It advocates for breaking barriers in marketing by initiating dialogues, adapting to scrappy beginnings, and embracing continuous learning and growth.
Building a Collaborative Ecosystem for Vendors and Practitioners
The discussion focuses on developing a product that bridges the gap between vendors and practitioners, providing a platform for qualitative research and collaboration. It aims to empower practitioners to contribute insights, facilitate open discussions, and enhance product development in alignment with real-world needs.
Fostering Trust and Value Creation within Security Communities
The focus is on fostering trust and driving value within security communities by ensuring practitioners are integral in the value creation process. Emphasis is placed on creating collaborative spaces where professionals can share knowledge, address challenges, and contribute to product improvements for mutual benefit.
Empowering Professionals Through Formalized Knowledge Sharing
The conversation highlights the importance of formalizing knowledge sharing processes to empower professionals in the cybersecurity industry. It stresses the value of collaborating with practitioners, building vetted communities, and incentivizing knowledge sharing to enhance industry innovation and success.
Embracing Innovation Through Practitioner-Centric Product Development
The podcast advocates for a practitioner-centric approach in product development to drive innovation and address real-world business challenges effectively. It underlines the significance of engaging with practitioners, enabling hands-on learning, and leveraging insights for informed decision-making and product enhancement.
In this episode of Audience 1st Podcast, host Dani Woolf welcomes Ben Siegel, Founder and CEO of The CyberNest. They delve into the importance of peer-led, community-driven research for cybersecurity professionals. Ben outlines The CyberNest’s growth from a free community to launching a specialized platform security teams aimed at facilitating better information sharing and collaboration within organizations. They discuss the limitations of traditional analyst firms and the rise of firsthand, trusted insights from security practitioners. The conversation emphasizes the value of making learning an integral part of security roles and explores the future of peer-led communities in the cybersecurity industry.
Key Takeaways:
Overwhelmed security professionals can benefit from streamlined access to relevant information through peer-led communities.
The Cyber Nest has evolved to offer a Teams platform that fosters collaboration and knowledge sharing among security teams within organizations.
Trust and quality are key factors in peer-led information sharing, enabling practitioners to make informed decisions and streamline projects effectively.
Bridging the gap between security vendors and buyers through expert insights helps improve product offerings and enhance customer relationships.
Cultivating a community of trust within the cybersecurity space is essential for promoting collaboration, knowledge sharing, and professional development.
Join 1700+ cybersecurity marketers and sellers mastering security buyer research to better understand their audience and turn them into loyal customers: https://www.audience1st.fm/newsletter
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