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Ben Siegel

GTM expert, former Gartner executive, CEO and founder of The CyberNest. Focuses on improving cybersecurity companies'' connections with buyers.

Top 3 podcasts with Ben Siegel

Ranked by the Snipd community
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Nov 14, 2024 • 48min

Why Traditional Analyst Models Are Failing Your Cybersecurity GTM Strategy

Join Ben Siegel, a GTM expert and former Gartner executive, as he dives into the failures of traditional analyst models in cybersecurity. He argues that generic reports fail to capture the nuances needed for real connections with buyers. Instead, Ben advocates for direct engagement through interviews and community-led conversations. Discover how shifting mindsets and prioritizing personal data can transform vendor-buyer relationships and enhance cybersecurity strategies. This enlightening discussion is a wake-up call for professionals in the field.
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Oct 11, 2024 • 1h 53min

Community Knowledge Sharing with CyberNest - Ben Siegel, Aaron Costello - ESW #379

Ben Siegel, founder of CyberNest, and Aaron Costello, chief of SaaS security research at AppOmni, dive into the complexities of knowledge sharing in cybersecurity. They discuss overcoming corporate reluctance to share information, emphasizing community-driven collaboration. Aaron highlights the dangers of SaaS misconfigurations, stressing user responsibility. The conversation also touches on the blurred lines of shared responsibility in cloud services and the evolving dynamics of cybersecurity tools and market consolidation.
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Jul 24, 2024 • 53min

Breaking Silos: Why (and How) True Peer-Led Communities Help Attract and Retain Security Talent

Ben Siegel, Founder and CEO of CyberNest, discusses the value of peer-led communities for cybersecurity professionals. They explore information sharing, collaboration within organizations, and the future of cybersecurity. Key topics include streamlined access to relevant information, trust in peer-led insights, bridging the gap between vendors and buyers, and cultivating a community of trust in cybersecurity.