Negotiate Anything

Persuasive Storytelling- How to Tell The Perfect Story with Lynnae Brown

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Feb 9, 2017
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INSIGHT

Stories Are Human Glue

  • Stories exemplify what it means to be human and help listeners feel less alone.
  • People remember stories more easily than facts because we are hard-wired to process narrative.
ADVICE

Show Actions, Not Labels

  • Use chronological, action-oriented scenes instead of labeling traits to show who you are.
  • Keep language simple and let listeners conjure the smells, colors, and textures themselves.
ADVICE

Ditch Jargon And Obscure Words

  • Avoid jargon and obscure words that pull listeners out of the scene.
  • Replace niche terms with familiar descriptions to keep the audience engaged.
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