Builder Stories Fight for Your Worth
Aug 20, 2025
Tom Reber, a passionate advocate for the trades and host of The Contractor Fight podcast, shares insights on sales strategies and the importance of genuine communication in the contracting world. He discusses why many salespeople struggle and how they can improve. Reber emphasizes setting a solid profit target and recognizes the value of embracing video marketing despite common fears. He also highlights how coaching is crucial for business growth, showcasing its return on investment for contractors seeking to thrive in their profession.
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Moderated Community Keeps Quality High
- Tom Reber describes strict moderation in his Facebook group, removing bad actors quickly to keep conversations high quality.
- He compares it to other groups and explains the heavy staff effort required to maintain standards.
Prioritize Recurring Feature Requests
- Track and prioritize recurring feature requests instead of acting on every single idea you get once.
- Use voting and a feature board to sort requests by impact and influence your roadmap.
Business School Built For Small Contractors
- Tom launched Contractor Business School after repeatedly seeing the need for an entry program for smaller contractors.
- It costs about $1,000 per year and includes courses plus a monthly live Q&A with Tom.
