The Russell Brunson Show
Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
May 5, 2025
In this discussion with Damon Burton, the founder of SEO National and specialist in funnel-driven SEO strategies, listeners discover the evolving importance of SEO in the digital landscape. Damon highlights how SEO is thriving alongside AI, dispelling myths of its demise. He shares key insights on site structuring, the significance of schema in improving Google rankings, and why backlinks may not be as crucial as previously thought. He also reveals the one essential SEO tool every funnel builder should have and discusses how to drive evergreen traffic effectively.
36:23
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Quick takeaways
- SEO remains resilient and profitable despite AI advancements, emphasizing its integration with modern marketing strategies.
- The combination of funnels and effective SEO practices creates a powerful approach for maximizing online traffic and conversions.
Deep dives
Return of a Popular Scent
Degree Cool Rush deodorant recently faced backlash from customers after changing its formula, prompting one dissatisfied fan to start a petition. In response to customer feedback, Degree acknowledged the mistake and reintroduced the original Cool Rush scent, which is now widely available in stores for under $4. This move highlights the power of consumer voices in product development and the importance of brands staying attuned to their customers' preferences. The return of the scent has reinvigorated its status as a favorite among men, showcasing how a company can recover from missteps by listening to its audience.
