The Russell Brunson Show Damon Burton’s 3-Part SEO Strategy Funnel Builders Are Missing | #Marketing - Ep. 32
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May 5, 2025 In this discussion with Damon Burton, the founder of SEO National and specialist in funnel-driven SEO strategies, listeners discover the evolving importance of SEO in the digital landscape. Damon highlights how SEO is thriving alongside AI, dispelling myths of its demise. He shares key insights on site structuring, the significance of schema in improving Google rankings, and why backlinks may not be as crucial as previously thought. He also reveals the one essential SEO tool every funnel builder should have and discusses how to drive evergreen traffic effectively.
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SEO's Evolving Relevance with AI
- SEO is far from dead; it evolves rapidly especially with AI integration.
- AI functions like a new search engine, making SEO's relevance potentially infinite.
Identify Buyer Intent Keywords
- Start SEO by identifying buyer-intent keywords that your audience is already searching.
- Plan content with a 52-week calendar to stay productive and targeted.
Leverage Schema for Clarity
- Use schema markup to tell Google exactly what your site content represents.
- This clarity builds trust with Google and improves rankings.