Damon Burton

In this discussion with Damon Burton, the founder of SEO National and specialist in funnel-driven SEO strategies, listeners discover the evolving importance of SEO in the digital landscape. Damon highlights how SEO is thriving alongside AI, dispelling myths of its demise. He shares key insights on site structuring, the significance of schema in improving Google rankings, and why backlinks may not be as crucial as previously thought. He also reveals the one essential SEO tool every funnel builder should have and discusses how to drive evergreen traffic effectively.

Damon Burton, an SEO guru, dives into the clash between AI-generated content and authentic human storytelling. He emphasizes the importance of engagement over paid ads and shares his entrepreneurial journey sparked by a workplace closure. The discussion shines a light on using AI for storytelling while maintaining a human touch. Damon also reflects on the philosophy of entrepreneurship, highlighting trust-building and adaptability during economic downturns. Plus, he shares his musical aspirations, linking creativity with his SEO expertise.