It's a Good Life S2E328 From Confusion to Clarity: The Strength of Purpose with Elizabeth Dixon
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Sep 9, 2025 Elizabeth Dixon, an accomplished author and CEO of the Trillith Foundation, brings her expertise on purpose to the discussion. She reveals how a well-defined purpose can serve as a crucial decision-making filter, helping individuals navigate life's complexities. Elizabeth shares insights from her time at Chick-fil-A, emphasizing the role of corporate purpose during crises. The conversation also tackles common roadblocks to purpose, the importance of authenticity, and how mentorship can lead to a fulfilling life. Tune in for a roadmap from confusion to clarity!
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Purpose Versus Mission, Strategy, Vision
- Purpose is your core reason for being and remains steady across life and business changes.
- Mission is what you do, strategy is how you win, and vision is where you are headed.
Purpose As A Daily Decision Filter
- A clear purpose serves as a decision filter that reduces daily confusion and drifting.
- Elizabeth says purpose gives confidence to make hard choices instead of chasing every opportunity.
Overcome Roadblocks To Define Purpose
- Face three roadblocks: discomfort, distraction, and defeat when defining purpose.
- Create a memorable, others-focused purpose that transcends seasons and you can recite by heart.
