So much of modern life rewards busyness, but busyness often crowds out what matters most. In this conversation, Elizabeth explains how a well-defined purpose moves you “from confusion to clarity” by serving as a daily filter for the 40,000 decisions we each make. She and Brian explore common roadblocks, practical building blocks, and how seasons of life shape the way we live our purpose. You’ll hear how Chick-fil-A’s corporate purpose anchored the company through crisis, how the Trillith Foundation serves “story makers” who shape culture, and why your purpose—written down and lived out—ultimately becomes your legacy.

YOU WILL LEARN:

The clearest way to define purpose, mission, strategy, and vision—and why confusing them derails teams and leaders.
How purpose becomes your daily decision filter, moving you from “rudderless” to resolute in business and life.
How to overcome the three roadblocks to purpose (discomfort, distraction, defeat) and build a purpose that lasts through every season.

MENTIONED IN THIS EPISODE

Free Business Consultation

The Strength of Purpose by Elizabeth Dixon

Trillith Foundation

Man’s Search for Meaning by Viktor Frankl

The Top Five Regrets of the Dying by Bronnie Ware

Buffini & Company Leadership Conference

NOTEWORTHY QUOTES FROM THIS EPISODE

“Purpose is why you exist. Mission is what you do. Strategy is how you win. Vision is where you’re going.” — Elizabeth Dixon

“Purpose moves us from confusion to clarity.” — Elizabeth Dixon

“The life we live is the legacy we leave.” — Elizabeth Dixon

“Say ‘no’ more often so your ‘yes’ is intentional.” — Elizabeth Dixon

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The Strength of Purpose

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