
People I (Mostly) Admire 38. Sendhil Mullainathan Explains How to Generate an Idea a Minute (Part 2)
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Sep 5, 2026 Sendhil Mullainathan, a MacArthur Fellow, economist, and data scientist, returns for a lively discussion of scarcity’s toll on mental bandwidth, designing less burdensome programs, and how data science can reconstruct human experience. He challenges simplistic fears about AI, explores why generalists generate surprising ideas, and shares habits for producing, appreciating, and refining ideas more effectively.
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Why Hunger Makes Simple Tasks Harder
- Hungry participants searched for a word like “tent” more slowly after seeing “cookie,” while fed participants moved on normally.
- The reminder did not need to be an actual cookie; merely seeing the letters redirected attention toward food.
Bureaucracy Can Become A Cognitive Tax
- Assistance programs can impose cognitive taxes that are especially damaging to people already preoccupied by poverty.
- A 50-page financial-aid form or poorly timed welfare notice forces applicants to repeatedly focus on the stress they are trying to escape.
AI Can Reconstruct Reality From Measurements
- Data science can move beyond interpreting familiar measurements to reconstructing the underlying reality they represent.
- Future heart care might combine EKGs and scans into a digital heart that tracks healthy changes and guides treatment.




